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Amcor Highlights Stand-Up Pouch Lamination

Boasts a number of benefits over rigid packaging.

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By: Jamie Matusow

Editor-in-Chief

Amcor’s Stand-Up Pouch (SUP) lamination offers brand differentiation and optimal product protection and is a great alternative to rigid packaging. The company’s SUP laminates are designed with high burst strength and high seal integrity to withstand multiple sealing, as required to create the stand-up feature. The unique design and large print area of the SUP provides increased brand recognition. Building functions like pouring spouts, hanging features, handles, reclose (application of zip, cap or other Amcor reclose innovation) are possible. The SUP also has key sustainability offering compared to rigid packaging: outstanding LCA compared to rigid and the SUP can reduce lifecycle impact by >80% (est) compared to rigid.

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